Social Job Hunt
How to Find Your Dream Job through Social Networks
You have finished your MBA with distinction, you have a great resume and now you only have to find your dream job. But no matter how professional your CV looks in today’s world you have to find a way to stand out of the crowd and really impress your future employers. And today still few people use the full power of their social networks to do so.
How social networks are connected
When it comes to job hunting, connections matter – we all know the saying: “It’s notabout what you know, it’s about whom youknow” and this is the truth! The more people you know, the more chances you have to be recommended by one of them and ideally land your dream job. And what better place to contact professionals than social networks?
In this age of social media more and more employers are using modern ways to find the ideal candidate. First we will start with the mistakes – we’ve all heard of the dangers that an inappropriate Facebook photo, or a Tweet can cause for our careers. Almost all employers will do a Google or LinkedIn search on potential candidates who have applied for the position. So make sure that when employers find you they are seeing information about your professional accomplishments and background that’s up to date. Update your social network profiles regularly with your latest projects and accomplishments, and use the summary section to let potential employers know you’re looking for new opportunities.
LinkedIn the network you really need
While there might be dozens of social media sites, LinkedIn is the main place for social job
hunting. We are sure that you have at least one friend who has found his latest job through
LinkedIn. If you have completed your profile properly with all the needed information, head
hunters and HR agents will directly contact you. The position descriptions in your profile
should emphasize accomplishments and the value you added, rather than just listing what
you did. Apart from your profile, filled with information about your education, career history
and expertise, through this network you can ask for recommendations from your former
supervisors, colleagues, clients, vendors, etc. and receive endorsements for your professional skills. Also, always use your personal email address (you can select it as primary)
when talking to anyone from another company about jobs.
Another powerful tool in LinkedIn is LinkedIn Groups (industry-related or your college/university-related). Join all the groups related to the industry or the company you are interested in and actively participate in discussions. This will help you to identify individuals who may also be able to help you build a robust network and eventually lead you to getting the job you want. LinkedIn is also one of the best networks to use if you have a very specific company you are interested in. When you search for that company you will hopefully find people who are connected to other people you know. When you connect and interact with a company you are showing extra interest in the organization which boosts your chances of getting noticed by a recruiter. Job seekers who connect via social media may see new job listings before they are advertised elsewhere, have a better chance of getting an
interview, and have a better chance of getting the job.
Twitter do it the nontraditional way
Twitter definitely is not the first place most people are going to start to look for a job, but that is also one of the reasons you should try, especially if your goal is to work for a big international company. We’ve already mentioned that LinkedIn is mainly used for connecting with professionals and companies, but Twitter offers you a chance to connect with jobs not posted on traditional job sites. The benefit here is that if you find a vacant position there might be no need to compete against thousands of other applicants. The other two great advantages of Twitter are that you will immediately get in contact with a real person and you will hear back from them much faster. In order to make your Twitter profile more professional while you are on the job search, include a job pitch in your bio along with a link to your resume or LinkedIn profile. Also be sure that your photo will make potential employers take you seriously.
Pay attention to the smaller networks
Having set up professional LinkedIn, Facebook and Twitter accounts, you might think you’ve
covered all you need. But depending on your industry and skills, it is always good to consider other platforms and sites. Two very good international examples are Viadeo and A Small World. Viadeo is a professional network with more than 50 million users from all over the world. As in the other professional networks, in Viadeo you can build your profile and make
new contacts. The network also offers Groups based on interest in which you can collaborate
easily with other users. But perhaps the most interesting tool which this network has for job hunters is the ability to follow companies and see all their job offers at one place. Of course, you can apply for the one you’re interested in directly from the network. The other unique functionality that really impresses us in Viadeo is the dedicated section for continuing education in which you can find info about different specializations, universities and courses.
A Small World is another great and nontraditional way to search for Job opportunities.
Even though it’s a network created for passionate travelers from around the world, because of its premium character in A Small World you can meet people working in very high positions in some of the most successful companies around the world. Communicating and asking for advice from members is really easy and most of them are always ready to help and answer your questions.
Apart from the international networks, it’s always useful to do some quick research about
the most popular local professional networks and sites in your country and make a profile
there. Most of them will let you sync in via LinkedIn and easily transfer all the information you have, but the effort is definitely worth it. Blogs can also be a great way of interacting
with people in your field and demonstrating your enthusiasm, interests and expertise.
Expand your online presence
And last, but not least – expand your online presence, social media can be a great way
of making yourself known! In addition to your own tweets and updates, you can make your
profile more popular by sharing articles, posts, and videos, and commenting other interesting material that is relevant to the career area you are interested in. If you want to
accurately measure exactly how popular are you online, we can suggest sites like KLOUT, which monitors and scores your online presence. The larger your score is, the more you are known on various social networks. Especially in today's crowded market, looking
for a position is always tough. As social job searching is becoming a standard job
search practice, especially for professionallevel positions in some industries, employers
expect you to have a social presence and that you will be using it. And with a little effort from your side, social networks can definitely help you make the most of your connections and find new job opportunities.