The Highest World Standards
An interview with Jens Wustemann
Dean, Mannheim Business School
How did the market respond to Mannheim Business School’s entrance in executive education?
The “ESSEC & MANNHEIM Modular Executive MBA Program” is the latest deve-lopment of longstanding cooperation between ESSEC and the Mannheim Business School. The excellent reputation of Mannheim Business School in all areas of teaching and research will now be supported by the qua-lity-oriented Executive MBA program range offered on the international education market. The launching of the “ESSEC&MANNHEIM” brand has given rise to an increasing number of applications and interest in all programs offered by the Mannheim Business School. In addition, the response from the business world to our program has been more than gratifying.
Does executive education play a strategic role for the Mannheim Business School?
With the “ESSEC & MANNHEIM Modular Executive MBA” we have crea-ted a program which measures up to the highest world standards. The program gets its special profile through its European focus and its high-quality research and teaching. Moreover, the Mannheim Business School has been one of the lea-ding business schools in rankings of German news and business magazines for years. The decision to enter executive education is therefore a strategic issue for the Mannheim Business School.
Could you describe the structure of your EMBA program?
The program is organized into 10 five-day modules spread over 20 months. Five modules take place each in Mannheim and in Paris. Additional course locations for five-day seminars are Brussels, Madrid and Central Europe and a seminar overseas will be organized by participants in the context of the class project.
What is the profile of your Executive MBA participants?
In addition to German and French nationals, participants from the USA, Italy, Switzerland, Belgium and Mexico contribute to the international profile of the ESSEC & MANNHEIM Executive MBA Program. With an average of 11 years of professional experience, our participants are executives who have reached international positions of responsibility and are now pursuing higher aspirations. At an ave-rage age of 37, they recognized the need to develop their managerial potential and so to expand their current limits, which they are assisted in by our adjusted coa-ching system.
While most of our participants come from engineering or technical backgrounds, others have a wide range of specializations including business education, law, science or linguistics. Our participants come from companies in a large array of professional fields and industries. Notable examples are Alcatel, BASF, Porsche, EADS, Mitsubishi, Philips, Reuters, Volkswagen and Roche.
What are your plans for the future of the Mannheim Business School?
We have many plans and goals all dedicated to ensure the presence of Mannheim Business School at the top of European and international research and education. We would like to establish our Executive MBA at the same level which our fulltime program, the European MBA, has reached. Certainly, we will expand our program offerings, while internationality and high quality will remain our maxims.
Originally founded in 1907 as a municipal college of commerce, the school was given the name University of Mannheim in 1967. The Mannheim Business School has since proven through many positive rankings that it belongs amongst the leading business schools of Europe, and is ranked number 1 in Germany. In March 2000, the Mannheim Business School became the first in Germany, and fourth in Europe, to be accredited by the AACSB. The European accreditation EQUIS was added in 2003. In order to offer exceptional academic, as well as practice-oriented instruction, the Mannheim Business School uses its distinguished cadre of professors for the Executive MBA Programs, and reinforces its strategic partnership with international universities worldwide.
About Jens Wustemann
Jens Wüstemann holds the chair for Accounting and Auditing at the University of Mannheim. He is author of several books and writes for national and international publications in the fields of corporate governance and accounting regulation. He is the Academic Director of the Executive MBA Program offered by the Mannheim Business School and its partner ESSEC, which started in September 2004.