Manchester Metropolitan University Business School
Manchester, United Kingdom
The programme equips students with core MBA capabilities while applying them to the distinctive dynamics of sport and entertainment. Students will explore how organisations create and capture value through brand, content, experience design and audience engagement, while also navigating global markets, regulation, investment and long-term strategic risk. The programme reflects the reality that today’s decision-makers must understand both balance sheets and brand narratives, both financial models and cultural meaning.
Learning is immersive and applied, combining live case studies, data-driven analysis, industry engagement and creative-strategic problem solving. Students engage with contemporary challenges facing clubs, leagues, media platforms, fashion-sport collaborations and entertainment-led ventures, developing the judgement required to lead in highly visible, fast-moving environments.
This MBA is designed for professionals in managerial, executive and creative leadership roles seeking to advance their careers across sport and entertainment. It supports those working in strategy, marketing, media, operations, finance, investment, law and entrepreneurship, as well as emerging creative leaders shaping the future identity and cultural direction of sport organisations.
The course is delivered using a HyFlex learning approach. Our HyFlex learning design approach encompasses of an interactive delivery to a dual live audience, one physically present in the classroom and the other online simultaneously. Learning will consist of a three-day workshop per module, with each module featuring guest lectures or speakers from industry.
Over two years, you will study nine 15 credit modules – five in year one and four in year two. You will also complete one 30 credit, end of year project in year two. The MBA in Sports and Entertainment requires some in-person attendance, but you may choose to attend up to four modules online over the two years. You’ll also have the opportunity to join the cohort on a study abroad trip, a fantastic opportunity to build connections and increase your understanding of global business contexts.
The course will also be supported by several non-credit-bearing masterclasses, which will inform students' understanding of various contemporary issues. There will also be a compulsory face-to-face induction at the beginning of each year, as well as a non-mandatory study abroad trip.
