Ismac - Institut Supérieur de Management et de Communication
Paris, France
Programme MBA Marketing International
Dual Degree
ISMAC and ESC Clermont Ferrand have partnered to offer students an excellent level of education leading to a BAC+5 degree: the ISMAC’s MBA Marketing France-Asia and ESC Clermont’s Master of International Business. Together, the two schools provide students with sharp skills sought-after for working with Asia. See the Master of International Business of ESC Clermont – Doing Business in Asia.
The ESC Clermont Group is a prominent business school accredited by AACSB and ranked in the Financial Times top 100 and the QS world rankings.
ISMAC is a Franco-Asian business school. Specialized in International Marketing professions, it has strong competencies on Asia and an extensive network in Asia. Asia: An Essential Continent
Asia is the largest and most populous continent in the world with over 4.5 billion inhabitants. This demographic weight, combined with the rapid development of many countries on the continent, generates strong economic power and an inevitable shift of the global economic center of gravity from the Atlantic to the Pacific.
Asia has become an essential economic partner for Europe and France. This significance will continue to increase, and the multiplication of exchanges will create new opportunities for European and Asian companies. These countries are not just imitating Western economies and technologies, but are reinventing models and methods.
The opportunities for young graduates are vast but require thorough training in the culture and practices of these countries. Objective MBA Marketing France-Asia
The MBA Management Marketing France-Asia aims to train students for management positions in commerce, marketing, and communication, related to Asia.
Students deepen their understanding of cultural aspects (language, history, etc.) and professional aspects (marketing methods, market specificities, etc.). Stays in Asia (language courses, exchanges, or internships) reinforce their experience. Choosing an option focusing on China, Korea, or Japan allows for further knowledge of these countries.
This dual expertise, both professional and cultural, provides our students with fantastic assets to take advantage of job positions related to Asia.
Our network of French and Asian companies opens up opportunities for internships or jobs after the program.
