Ismac - Institut Supérieur de Management et de Communication

The objective of the MBA Management Marketing France-Asia is to train students for senior positions in trade, marketing and communication in relation with Asia. The students deepen the cultural aspects (language, history, ...) and profession (marketing methods, specificities of the markets, ...). The stays in Asia (language classes, exchanges or internships) reinforce their experience. The choice of an option country, China, Korea or Japan, allows to go further in the knowledge of these countries. This dual professional and cultural expertise, gives our students fantastic assets to take advantage of job offers related to Asia. Our network of French and Asian…

The objective of the MBA International Marketing is to train students in Marketing Manager positions in an international context, particularly in relation with Asia. The courses provide in-depth knowledge of the mar keting and communication professions that meet the requirements of the field. The course offers a panorama of the different dimensions of the marke ting function: strategic, marketing , operational, digital and communica tion. The courses taught by professionals allow students to develop real ad ded value in a constantly evolving market.

Digital marketing has taken on a considerable dimension. Companies can no longer ignore these new techniques in perpetual development. They must recruit specialists and integrate new professions. The aim of the MBA Marketing Digital International is to train students in the new business of communication and digital marketing. The courses provide in-depth knowledge of techniques that integrate communication, marketing and computer skills. The curriculum offers a real international dimension with learning practices and tools used in other countries (Russia, China, Japan, Korea, ...), very rarely discussed in training in France. The courses taught by professionals allow students to benefit from…

The creation of a company is a fantastic adventure and an extraordinary lever of progress. Many young students want to become entrepreneurs, but they need specific training and expertise to support them. The MBA Entrepreneurship prepares students for business start-ups. In ad dition to courses on the specificities of entrepreneurship and the disciplines necessary to start a business, students receive the support of a French-Chinese association for entrepreneurship and innovation, ACECE. This support is an immense asset to limit risks and offers the help of experts in all areas of management. Experience shows that this support increases the chances of…