ISMAC (Institut Supérieur de Marketing et Communication) - Established in 2014 - Renowned institute in Paris specializing in marketing and communication. ISMAC stands out as a dedicated institution for marketing studies, rather than just a business school, where excellence in education is combined with innovative research to foster entrepreneurship and creativity. The Institute’s teaching philosophy is centered around practical learning and hands-on experience, encouraging students to engage in real-world projects and collaborative work.
ISMAC offers specialized Bachelor and Master programs in International Marketing with a focus on global market dynamics. The courses include Bachelor in Marketing International (BBA), Marketing France-Asie, and several MBA programs such as Marketing Digital and Ingénieur d’Affaires. Programs are characterized by their multicultural approach, drawing on the diverse backgrounds of both faculty and students. The emphasis is on experiential learning, with internships and project work being integral parts of the curriculum. Programs are primarily taught in English, catering to a globally-oriented student body.
A diverse group of students, representing various nationalities, brings a rich cultural mix to the campus. The average age and professional experience vary across programs, with a strong emphasis on integrating students from different cultural and professional backgrounds. The student body is characterized by its diversity, with a significant percentage of international students in each program.
Applicants are required to have a minimum level of professional experience, with specific requirements varying by program. A Bachelor’s degree is a prerequisite, and additional requirements may include language proficiency tests, transcripts of previous academic work, letters of recommendation, and personal interviews. Application deadlines are program-specific, with detailed information available upon request.
Tuition fees vary by program, with clear and transparent scholarship policies available. Scholarships may be awarded based on academic merit, cultural diversity, or GMAT/GRE scores. The institute also provides additional support for international students, including language classes.
Located in the heart of Paris, France, ISMAC is situated in an area bustling with cultural and professional opportunities, providing students with a rich environment for both academic and professional growth.
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